We are offering a few observations and suggestions about trade shows in today’s economy.
Exposure is everything. Without business contacts and new customers most businesses will stay stagnant or decline in size. The objective here is growing your business. Trade shows are an excellent way to show interested customers what services and goods you offer and to update current clients on new products that your company is offering for sale. Trade shows also give you the chance to see what other businesses in your selling arena are offering their customers.
We recommend sending two teams to trade shows. One team is to sell at a trade show. The other team you take should scope out your competitors and see what they are doing to attract clients. In a multi day trade show, why not have some employees to out the first day and see if there are possible business contacts that your company would like to attract. On days two and three, high level executives can zero in on these contacts and meet with their trade show representatives.
In a sense, you also need to be careful when sending out your best employees to trade show. This is a great mining way for companies to hire employees from competing companies.
There are few rules to follow when shipping booths to trade show exhibits. First and foremost when preparing for an out of town trade show, make sure that your booth is shipped in a crate or container that can be reused for shipping after the trade show. Look for a crate builder that specializes in commercial crating. The center where you have the trade show should be able to store this container for you during the trade show.
The trade show should provide its own outline of requirements. However, here are a few suggestions to ensure a hitch-free exhibit:
Contact your shipping company well in advance of the trade show. Ask for accurate shipping times. This way, you will be able to receive the most cost effective quote.
If you are going to a trade show outside of the United States. There may be special requirement for any films or DVDs that you may want to have running at your trade show. Think modesty in dress, or alcohol and cigarettes. Review these guidelines before your make your video. For example: Singapore has its own regulations and care should be taken when planning to attend a trade show in Singapore. We recommend that you do not carry your videos with you when you travel. It may delay your customs clearance.
Be advised while promptness is a wonderful quality for any business…usually…, it’s best to not ship your exhibit too far in advance. If you do happen to ship your exhibit early you are responsible for any freight you have sent. The receiving venue should provide you with receiving dates for the trade show that you are attending. They have these in place for a reason, since they probably have back to back trade shows scheduled. Although some hotels may accept your freight, if you ship it to the hotel that you are staying at, you are still responsible to transport your exhibit to the trade show.
Lots of exhibits rely on giveaways containing product branding. Again; here you will need to check the countries local laws for compliance. Some goods may be subject to duties or taxes. Prohibited items may be confiscated and not returned to your company.
Ask for the layout of the venue at least one week in advance. This will help you know if you need extra lighting or extra extension cords for your visit.
When it comes to packing make sure your equipment and displays are packed properly. You can either do it yourself or have a packing specialist do it for you.
We have offered only a few suggestions but they should help you have trade show that will you to focus on developing new business and assist getting your product and information out in the public.
For more suggestions about setting up for trade shows and trade show shipping, please feel free to contact pack n send in Houston. We not only handle domestic trade show shipping, but also international freight shipping from Houston Texas.